"What do you mean you write all the time, even when you're not writing?" A high school freshman asked me the above question years ago when I paid a visit to a friend's classroom, ran a short workshop, then stuck around for a Q&A. These kids were whip smart--way smarter than I ever was at their age (and snappily dressed). How did I answer? With the truth: I staked my personal identity to the idea of being a writer as far back as I care to remember. Hover below for the lowdown on how this all applies to the world brand and strategic communications.