Ghostwriting

What is ghostwriting, and why would I hire a ghostwriter?

I love the words ghostwriting and ghostwriter. When I was a kid, these words conjured strange and interesting notions that involved sneaking into other people's realities and literally writing through them (I was a weird child).

It turns out that my childish notion of ghostwriting and being a ghostwriter weren't that far off. Ghostwriting is about embodying the voice of another in order to write from his or her perspective.

Ghostwriting is about embodying the voice of another in order to write from his or her perspective.

Here is a broad list of services that fall under what I'll call ghostwriting:

  • Producing published articles (print and online, including Huffington Post). Previous clients (people/brands) have been involved in health + fitness, brand/creative services, coaching/consulting, medical, and high tech.
  • Web copy written from an "I" voice. This is a little different than business/brand copy. Here I work with clients who are very keen on tying their personality and persona to their brands. The copy in these projects reads as if it comes from the person, and typically involves a larger content strategy build around blogs, articles and social.
  • Books and manuscript development. I work with you from the big idea phase ("I want to write a book but...") all the way through a final edit.
  • Social content. This involves everything from creating an ongoing social calendar, to maintaining various social pages in your voice.

What to expect from a ghostwriting engagement?

  • We'll push into new territory.
  • We'll move ideas from your brain to the page (or screen).
  • We'll make sure you're connecting with new audiences.
  • I'll be a friendly ghost.

Now for the practical application of ghostwriting in the 21st century. I would love, for instance, to have a large book deal (or two) that paid me to write under someone else's name. Short of that, in so many ways, nearly every piece of writing I produce for others--individuals or businesses--is a form of ghostwriting.

Whether composing tweets or guest articles or blog posts, we're creating a shared voice to produce very specific results.

Do you need a ghost for your writing project?
Whether composing tweets or guest articles or blog posts, we're creating a shared voice to produce very specific results.